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According to a Kantar's BrandZ "Most Valuable Global Brands" study for 2024, AMD has overtaken Intel in terms of brand recognition, while NVIDIA had the most growth.
With NVIDIA ranked among the top 10, AMD's brand recognition is now higher than Intel's, a testament to the company's efforts in the race for artificial intelligence.
It wouldn't be incorrect to state that, despite the hype surrounding artificial intelligence, AMD triumphed over competitors like Intel, particularly in the professional markets. Compared to Intel's Gaudi series, the company's Instinct range of AI accelerators was far more well-liked by customers for the simple reason that Team Red was more adept in riding the market wave and winning over customers. Aside from that, Kantar has ranked AMD higher than Intel in terms of total brand value due to the significant market uptake of AMD's new AI-focused consumer offerings, like the Strix Point APUs.
The top brands in the world are ranked by Kantar's BrandZ Most Valuable Global Brands report using a variety of criteria, such as financial data and customer sentiment. This also reflects how consumers feel about the brand, demonstrating how well-liked the company is among regular consumers. Team Red performed admirably, moving up the ranks and achieving a brand value of $51.86 million, which is a recognition of the company's worth—not to be confused with market capitalization—according to the report's Business Technology and Services Platforms category.
Since 2023, AMD's brand worth has climbed by 53%, compared to Intel's 23% increase. This indicates that AMD has made significant progress in the markets. At the moment, AMD is ranked 41st, whereas Intel is ranked 48th.
This year's "Top 10 Risers" list featured AMD in addition to NVIDIA, which expanded by an astounding 178%, and Instagram and Facebook, both of which had double-digit increases. NVIDIA ranked sixth among the top five brands by market value, which included Apple, Google, Microsoft, Amazon, and McDonald's. The company's dominance in the computer industry is demonstrated by NVIDIA's tremendous 178% brand value growth, which also indicates the company's ascent to the top 5 lists this year.
The top brands in the world are ranked by Kantar's BrandZ Most Valuable Global Brands report using a variety of criteria, such as financial data and customer sentiment. This also reflects how consumers feel about the brand, demonstrating how well-liked the company is among regular consumers. Team Red performed admirably, moving up the ranks and achieving a brand value of $51.86 million, which is a recognition of the company's worth—not to be confused with market capitalization—according to the report's Business Technology and Services Platforms category.
Since 2023, AMD's brand worth has climbed by 53%, compared to Intel's 23% increase. This indicates that AMD has made significant progress in the markets. At the moment, AMD is ranked 41st, whereas Intel is ranked 48th.
This year's "Top 10 Risers" list featured AMD in addition to NVIDIA, which expanded by an astounding 178%, and Instagram and Facebook, both of which had double-digit increases. NVIDIA ranked sixth among the top five brands by market value, which included Apple, Google, Microsoft, Amazon, and McDonald's. The company's dominance in the computer industry is demonstrated by NVIDIA's tremendous 178% brand value growth, which also indicates the company's ascent to the top 5 lists this year.
Although the study may not accurately reflect the situation on the ground, it does demonstrate how closely AMD and Intel are competing, with AMD currently seeming to have a little advantage. The company has not only advanced significantly in the AI space, but it also appears to be in a lot better position to take advantage of the markets. For the time being, it's safe to say that AMD has prevailed over Intel in the war for brand value. These numbers will undoubtedly alter once Intel's next-generation platform, such as the Lunar Lake, launches.
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